What we actually measure and report for local engagements.
No vanity metrics. Here's what we commit to tracking for a local or home-services engagement, two anonymized examples of the kind of work we run, and a calculator that works on your own numbers.
Methodology, not guesses.
Map-pack & local visibility movement
Where you rank for the searches and 'near me' queries that matter in your service area, tracked over time, not a one-time snapshot.
Review velocity & rating trend
How many new reviews come in, how fast we respond, and where your star rating is trending against the competitors showing up next to you.
Speed-to-lead
Call and form response time, and whether after-hours inquiries get captured or go to voicemail.
Cost per booked job
What you're actually paying per booked job today, and the target that keeps the math profitable, run on your own numbers, not an industry average we made up.
What can you afford to pay per booked job?
Marketing arguments are usually arguments about unit economics. Put your own numbers in and the maths is settled in ten seconds, what a lead can cost before it stops being profitable, and how much headroom you actually have. Nothing is sent anywhere; this runs entirely in your browser.
Straight arithmetic on the figures you enter, no industry averages are assumed or invented. One assumption to know about: if you leave margin blank we use full revenue, which overstates what you can afford per lead. The 3:1 target is a common rule of thumb for sustainable growth, not a guarantee, and it ignores your own delivery cost.
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Questions, answered.
They're anonymized, illustrative composites built from the kind of work we actually run, most local and home-service clients don't want their name on a public case study, so we describe the pattern of work and result honestly without naming anyone.
Because a number from one business in one market doesn't transfer to yours, and publishing one invites exactly that comparison. The calculator below runs on your own numbers instead of asking you to trust ours.
Movement on map-pack and local-search visibility, review velocity and rating trend, response-time data, and the cost-per-booked-job math, in plain language, tied to what changed and why.
Yes, it runs on the average value, close rate, and margin you enter, not a preset industry benchmark, so it works for any local or home-service business regardless of trade.