What we actually measure and report for local engagements.
No vanity metrics. Here's what we commit to tracking for a local or home-services engagement, two anonymized examples of the kind of work we run, and a calculator that works on your own numbers.
Methodology, not guesses.
Map-pack & local visibility movement
Where you rank for the searches and 'near me' queries that matter in your service area, tracked over time, not a one-time snapshot.
Review velocity & rating trend
How many new reviews come in, how fast we respond, and where your star rating is trending against the competitors showing up next to you.
Speed-to-lead
Call and form response time, and whether after-hours inquiries get captured or go to voicemail.
Cost per booked job
What you're actually paying per booked job today, and the target that keeps the math profitable, run on your own numbers, not an industry average we made up.
How many jobs can your crews actually take?
Buying more leads than you can service just buys angry customers. Work out your real weekly job ceiling, what a booked job is worth, and the point at which more demand stops helping. Nothing is sent anywhere; this runs entirely in your browser.
A capacity ceiling assumes every slot is fillable and reachable. Travel time, callbacks and seasonality all cut into it, treat this as the upper bound, not a forecast.
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Questions, answered.
They're anonymized, illustrative composites built from the kind of work we actually run, most local and home-service clients don't want their name on a public case study, so we describe the pattern of work and result honestly without naming anyone.
Because a number from one business in one market doesn't transfer to yours, and publishing one invites exactly that comparison. The calculator below runs on your own numbers instead of asking you to trust ours.
Movement on map-pack and local-search visibility, review velocity and rating trend, response-time data, and the cost-per-booked-job math, in plain language, tied to what changed and why.
Yes, it runs on the average value, close rate, and margin you enter, not a preset industry benchmark, so it works for any local or home-service business regardless of trade.