Paid Advertising
Paid advertising should drive measurable business results, not just traffic.
A system, not an on-switch.
We build and manage paid campaigns across Google, Microsoft, Meta, and the emerging ad placements inside OpenAI's ChatGPT, focused on lead quality, efficient spend, and consistent performance improvement. As that inventory opens up, we can deploy ChatGPT/OpenAI ads to put your offer inside the AI assistant your buyers ask before they buy.
- ChatGPT & OpenAI Ads, an emerging placement we can run as inventory opens, reaching buyers inside the AI assistant they now use to decide
- Cross-engine media buying, Google and Meta run as one funnel, with OpenAI placements added as they become available
- Paid Search & Paid Social Management
- Audience & Targeting Strategy
- Ad Creative & Messaging
- Landing Page & Conversion Support
- Reporting & Optimization
What we manage.
- ChatGPT / OpenAI Ads (emerging)
- Google Ads
- Microsoft Ads
- Meta Advertising
- Local Services Ads
- Retargeting Campaigns
See if Paid Advertising is the right move for your team.
Request a free quoteAccurate data, or nothing.
Paid only works when performance data is accurate. We implement tracking that shows what's working, where leads originate, and how campaigns should be optimized.
Questions, answered.
We run Google (Search, Performance Max, Demand Gen, YouTube), Meta, LinkedIn, Microsoft, and the emerging ads inside ChatGPT and OpenAI placements as those inventory options open up. We do not just pick one channel and hope. We map each platform to where your buyers actually are and where the unit economics work, then concentrate budget there instead of spreading it thin. For example, a B2B account might get the bulk of spend on LinkedIn and Google Search while we use OpenAI placements as a controlled test line rather than the main bet.
Media spend goes directly to the platforms and is always yours, billed to your own ad accounts so you keep ownership and history. Our management fee is separate and is usually a flat retainer or a percentage of spend depending on account size and complexity. As a rough guide, paid search and social programs tend to make sense starting around a few thousand dollars per month in media, because below that there is not enough data to optimize against. We will tell you honestly if your budget is too low to get a real signal before you commit.
You own all of it. We build campaigns inside your Google Ads, Meta Business Manager, and LinkedIn accounts, and the pixels, conversion actions, and audiences live in your properties, not ours. If we stop working together, nothing gets switched off and nothing walks out the door. For example, your GA4 setup, Google Tag Manager container, and server-side tracking stay fully in your hands with documented configuration so any team can pick it up.
We tie campaigns to revenue events, qualified leads, pipeline, and cost per acquisition rather than vanity metrics like impressions or generic click counts. That means setting up proper conversion tracking, offline conversion imports from your CRM where possible, and consent-compliant measurement so the numbers hold up. We report on cost per qualified lead and return on ad spend, and we are clear about which conversions are leading indicators versus closed revenue. If tracking is not trustworthy, we fix that before we scale spend, because optimizing on bad data just loses money faster.
The first few weeks are audit, tracking setup, account structure, and creative and landing page review, then we launch and let the platforms gather data. Most accounts need roughly 30 to 60 days of live spend before the algorithms and our optimizations settle into a reliable cost per acquisition, and longer for considered, high-ticket purchases. We actively manage throughout, adjusting bids, budgets, audiences, and creative weekly rather than setting it and forgetting it. Expect early learning, honest mid-course corrections, and a clearer performance picture by the end of the first quarter.
