Get found inside Perplexity, Google AI Mode, and ChatGPT search, the engines increasingly answering before the blue links.
AI search engines (Perplexity, Google AI Mode and AI Overviews, ChatGPT search, Microsoft Copilot) read the web differently than classic Google. They crawl, chunk, embed, and re-rank your pages, then assemble answers from the sources they trust. AI SEO makes your site easy for those engines to crawl, read, understand, and cite, so you show up where buyers now look first.
AI Search optimization, or AI SEO, makes your site easy for AI-powered search engines, Perplexity, Google AI Mode and AI Overviews, ChatGPT search, and Microsoft Copilot, to crawl, read, understand, and cite, so you show up where buyers increasingly look first.
These engines crawl, chunk, embed, and re-rank your pages, then assemble answers from the sources they trust. We make you retrievable: AI-crawler access, topical authority clusters, self-contained content chunks, clean structured data and llms.txt, plus the rendering and speed the engines need to actually read you.
Any business losing top-of-funnel visibility to AI answers, whether the payoff is revenue, leads, or inbound calls, that needs to be the cited source when an AI search engine answers its buyers' questions.
A B2B site restructures thin pages into deep, well-linked clusters with clean schema; Perplexity and Google AI Mode start citing it as a source, recovering visibility the classic blue links were bleeding.
See if AI Search & AI SEO is the right move for your team.
Request a free quoteIllustrative example, styled to show the kind of output we deliver.
How we get brands named and cited inside AI answers, not just ranked in blue links.
Result Started getting named and cited in AI answers for several category queries within a quarter.
Result Picked up AI Overview citations on bottom-funnel queries and measurable assisted conversions.
Examples are anonymized to honor client NDAs and edited to illustrate typical scope, outcomes vary by market, budget, and starting point.
Many AI search experiences use retrieval over indexed web content and may surface page-level links or passage-level evidence, and each platform's retrieval and citation logic differs. AI SEO makes your pages indexable, crawlable, and well-structured, and reshapes your content and machine-readable signals so systems can easily extract specific, citable answers from them.
AI answer engines commonly use retrieval-augmented generation: they can decompose a question into sub-queries, pull candidate passages from indexed content via hybrid lexical (BM25) and dense-embedding search, then rerank and filter before grounding an answer in what survives, though the exact retrieval and citation logic differs by platform and keeps changing. The practical implication is stable: the unit that gets extracted and cited is usually a self-contained, well-labeled passage inside a crawlable, indexable page embedded in a coherent topic graph, not a keyword-stuffed page. It tends to compound because clear entities, dense internal links, and trust signals make more of your content eligible and easy to extract across more queries at once; but because citation behavior is algorithmic, we treat these as improved odds to measure, not guaranteed placements.
Traditional SEO competes for a ranked list of ten blue links, and the win is a click to your site. AI search engines like Perplexity, Google AI Mode, and ChatGPT search read the top results, re-rank them by meaning, and write one synthesized answer, so the win is being the source the answer is built from and the brand it names. We optimize for that pipeline specifically: self-contained answer chunks, entity clarity, and corroboration across independent sources, not keyword density and deep page rank. In practice we run it alongside your existing SEO rather than replacing it, because the same content can serve both when it is structured correctly.
Yes, and it is a core part of the program, not an afterthought. We monitor a defined set of buyer questions across each engine and track two separate outcomes: whether you get cited (your page survives retrieval and appears as a source) and whether you get named (your brand actually appears in the written answer). These are different wins with different fixes, so we report them separately instead of collapsing them into one vanity number. For example, you can be cited as a source but never mentioned in the prose, which tells us your content is retrievable but your brand authority signals need work.
On your site, we restructure key pages so each answer stands alone in one or two sentences, add JSON-LD schema for your organization, products, and FAQs, and tighten your About and entity data so models can resolve exactly who you are. Off your site, we work on the corroboration that makes engines confident naming you, which means consistent facts across directories, profiles, and credible third-party coverage. We do not write or place fake reviews or fabricated stats, because those are the parts most likely to get cross-checked and dropped. The off-site authority work is usually the slower, higher-leverage half.
On-site structure and schema changes can be picked up within weeks once they are crawled and re-indexed. Being consistently named in answers takes longer, typically a few months, because that depends on multiple independent sources agreeing about your brand, and earning that corroboration is not instant. The timeline also varies by how contested your category is and how thin your current public footprint is. We set expectations against your specific starting point rather than promising a fixed date, and no honest provider can guarantee a citation in a system that writes the answer first and attributes it afterward.
We run it as an ongoing program because the engines, your competitors, and your own content all keep changing. Models update, sources go stale, and a question you owned this quarter can be re-answered with a competitor next quarter, so monitoring and refreshing the corroborating record is continuous work. We can start with a one-time foundational build (audit, schema, page restructuring, entity cleanup) to get the basics in place, then move into a monthly cadence of monitoring, content, and authority work. NYFTY builds and runs this hands-on, tied to which questions you are winning, not a static report you file away.