Win more of the sale from first look to repeat order
E-commerce growth is not one channel anymore. Shoppers compare products across Google, marketplaces, social, reviews, your site, and sometimes AI tools before they ever reach a product page.
E-commerce growth is a system, not a channel
Most online stores do not have a single traffic problem. They have a fragmentation problem: paid media chasing the wrong signal, product feeds that break, product pages that do not answer buyer objections, checkout friction, weak email flows, and reporting that rewards the last click instead of real profit.
Keep reading
NYFTY brings those pieces together into one growth program built around how shoppers actually buy. We manage acquisition, conversion, retention, creative, tracking, and analytics as one operating system, then add AI-search readiness where it can support discovery and consideration without pretending it replaces the fundamentals.
Outcomes, not activity.
A clearer growth system across paid social, Google Shopping, SEO, marketplaces, email, product pages, and analytics, so channels support each other instead of operating in silos
Cleaner product feeds and tracking that help reduce disapprovals, improve campaign signals, and make reporting more useful for decisions tied to margin
More of the traffic you already pay for positioned to move through the product page, cart, and checkout through better merchandising, offers, speed, trust signals, and testing
Lifecycle email and automation designed to turn first-time buyers into repeat customers through post-purchase, replenishment, cross-sell, win-back, and loyalty sequences
Paid media and marketplace spend managed with contribution margin, inventory, AOV, repeat rate, and incrementality in view, not just platform-reported ROAS
A modern AI-search edge, with structured brand and product signals that make engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews better able to understand your products, while inclusion is never guaranteed
Where the leads leak for E-commerce & DTC.
- Blended CAC keeps climbing as paid social and shopping ads get more expensive, while platform reporting makes it hard to know which spend is actually profitable
- You get traffic, but too much of it leaks at the product page, cart, and checkout, so you keep paying for visitors who never become customers
- First orders are thin-margin or unprofitable, and retention email, SMS, post-purchase, and win-back flows are not strong enough to carry the model
- Your product data is inconsistent across Shopify, Google Merchant Center, Amazon, Meta, and other sales channels, creating feed disapprovals, weak shopping performance, and messy reporting
- Shoppers compare your category across search, marketplaces, reviews, creators, and AI answer tools, but your brand is not consistently represented in the places that shape the consideration set
We help turn those gaps into orders you keep.
Get a planSee product discovery become attributed orders
A shopper compares options across search, social, reviews, and AI, then reaches a product page with proof and a buying path designed to connect questions, carts, and orders to source.
- 01Product question
A shopper asks Google or AI to compare materials, reviews, sizing, shipping, and price before clicking.
- 02Proof visible
They see product pages, reviews, FAQs, policies, and offers that make the brand easier to verify.
- 03Order attributed
Chat, email capture, cart, and order data connect the visit to source, revenue, and repeat flows.
Illustrative journey, styled to show how the system is designed to work.
What is E-commerce & DTC marketing & growth?
E-commerce and DTC marketing is the work of getting products found, trusted, bought, and bought again across the channels shoppers actually use: Google, shopping ads, paid social, marketplaces, SEO, product pages, reviews, email, and lifecycle automation. NYFTY runs it as a full-service marketing agency and AI consultancy, pairing the fundamentals of acquisition, conversion, retention, analytics, and creative with AI-search visibility as a modern edge, not the whole strategy.
How it works
We start by making the commercial foundation measurable: clean product feeds, reliable tracking, clear contribution-margin reporting, and a channel plan that separates profitable demand from vanity growth. Then we improve acquisition through shopping campaigns, paid social, marketplace ads, SEO, and content; improve conversion through product-page, offer, cart, checkout, speed, merchandising, and creative testing; and improve retention through email, SMS, post-purchase, replenishment, loyalty, and win-back flows.
Where AI-search visibility matters, we strengthen the structured product, brand, review, and authority signals that can make your products easier for answer engines to understand, while recognizing that those engines decide what they include.
Who it’s for
For Shopify brands, DTC operators, marketplace sellers, subscription products, and omni-channel retailers that have moved beyond the launch stage and need a more disciplined growth system. It fits teams dealing with rising acquisition costs, unclear attribution, weak repeat purchase, feed problems, marketplace complexity, or a site that gets traffic but does not convert enough of it into profitable orders.
In practice
A DTC home goods brand is spending across Meta, Google Shopping, Amazon, and email, but no one trusts the numbers and first-order profit is shrinking. NYFTY cleans the product feed, rebuilds server-side tracking, restructures shopping campaigns around margin and inventory, improves the product pages and checkout, refreshes creative testing, and builds lifecycle flows for post-purchase education, replenishment, and win-backs.
As the foundation improves, the brand is positioned to spend more confidently, convert more of the traffic it already buys, and give returning customers a bigger role in growth, while also making product and brand information easier for AI answer tools to interpret.
The stack for your vertical.
Go deeper by specialty.
What can you afford to pay for a customer?
A single order rarely justifies the acquisition cost; the second and third do. Enter your own numbers to see contribution per order, lifetime value, and the CAC ceiling that keeps it profitable. Nothing is sent anywhere; this runs entirely in your browser.
LTV assumes the repeat rate holds for the full period entered, which is optimistic for most stores. The 3:1 LTV:CAC line is a convention for healthy growth, not a rule.
Check how AI describes you → · Find your entity gap → · All free tools →
Questions, answered.
Many e-commerce agencies own one lever, such as Meta ads, SEO, Amazon ads, or email, and optimize it in isolation. NYFTY runs the broader system: shopping ads, paid social, marketplace advertising, SEO, conversion optimization, product feeds, email and lifecycle, creative, tracking, and analytics. The goal is not prettier channel reports; it is a more disciplined path from first impression to repeat order, measured against the economics that matter to your business.
No. We do not guarantee revenue, rankings, marketplace placement, ad results, or inclusion in AI answers. What we do is strengthen the inputs that tend to matter: clean data, sharper offers, stronger product pages, better tracking, relevant creative, healthier feeds, consistent reputation signals, and structured brand and product information. Search engines, ad platforms, marketplaces, and AI engines make their own decisions, but better fundamentals put you in a stronger position.
Yes. We usually work inside the tools you already use instead of forcing a migration. That can include Shopify or headless commerce, Klaviyo or another ESP, Google Merchant Center, Meta and Google Ads, Amazon Seller or Vendor Central, GA4, server-side tracking, conversion APIs, and reporting tools. We document the setup so your team keeps ownership and can understand what was changed.
We start by reviewing your store analytics, product margins, traffic sources, conversion paths, retention data, and current creative performance. For e-commerce and DTC brands, we typically build a phased plan that focuses first on the channels most likely to improve profitable acquisition or retention, then expands once tracking and messaging are cleaner. The goal is to help reduce wasted spend and improve decision-making, not to promise a specific revenue outcome.
Our pricing depends on the scope, channel mix, store complexity, creative needs, and whether we are managing media, SEO, email, content, analytics, or AI-search readiness. For e-commerce brands, we usually define the work around clear monthly deliverables and reporting rather than a one-size-fits-all package. We can scope an engagement around your stage, but we do not tie fees to guaranteed sales or ranking results.
We look at multiple signals, including platform data, store analytics, blended performance, customer acquisition trends, email revenue, repeat purchase behavior, and changes in organic visibility. For DTC brands, we help set up reporting that is designed to make channel decisions clearer even when no attribution model is perfect. We avoid treating any single dashboard as the full truth.