A growth studio, run like a lab.
NYFTY Labs was built for companies that want marketing to feel organized, intentional, and built to scale. We set the strategy, then own the execution, with clear priorities and timelines so nothing drifts or stalls.
Four rules we do not break.
Outcomes, not activity
We measure against revenue, qualified leads, and pipeline, not vanity metrics. If it does not move the number, we do not celebrate it.
Own it end to end
We set the strategy and run the execution. No hand-off, no finger-pointing, one team accountable for the result.
Humans plus AI
Senior people for judgment and taste; purpose-built AI agents for scale. You get the speed of automation with a person responsible for it.
Show the work
Everything is documented and visible to the people who sign off on it. No black boxes, no mystery, just clear reporting.
Nicholas B., Founder & CEO.
Nicholas B. started NYFTY Labs in 2022 out of a simple frustration: marketing teams were buying tactics, not outcomes, and almost nobody could say which dollar actually moved revenue.
He has spent more than 24 years across marketing and engineering, building campaigns, websites, data pipelines, and now AI systems for companies that need growth they can measure. That blend is the whole point. He speaks both languages, so the strategy and the technology actually fit together instead of fighting each other.
Today he runs NYFTY Labs as part studio, part R&D lab: a small senior human core paired with a crew of custom-built AI agents, delivering the kind of output that usually takes a much larger team.
Connect with Nicholas on LinkedInSenior people who own the outcome.
A small, senior core, backed by a vetted specialist network and our custom-built AI agents.
24+ years across marketing and engineering. Sets the vision and keeps the work honest to revenue.
Owns the plan and the priorities. The person accountable for your number.
Builds the sites, the tracking, and the custom AI systems behind the work.
Gets brands named and cited inside AI answers across every engine.
Runs paid search, social, and shopping with a hawk eye on cost per qualified lead.
Makes the message clear and the creative on-brand across every channel.
And our custom-built AI agents.
The humans set direction and taste. These purpose-built agents handle the scale, with a person accountable for every result.
Sweeps the web and your market, gathers sources, and assembles briefs the team acts on.
Drafts answer-first content built to be quoted by AI engines, then hands it to a human editor.
Models the likely sub-questions and query fan-out paths AI engines use, so we know what your content needs to cover.
Tracks how often you and competitors are named or cited across a defined set of monitored prompts in Claude, ChatGPT, Gemini, and Perplexity.
Generates on-brand ad and landing-page variants for humans to test and refine.
Reconciles the numbers across platforms and turns them into reporting leadership trusts.
Watches for technical regressions, ranking drops, and anomalies, and flags them early.
Wires tools and APIs together so intake, follow-up, and reporting run without anyone babysitting them.
Questions, answered.
We run proactive optimization with clear reporting and documented actions. You always know what's being worked on, why it matters, and what comes next.
Full-service digital marketing and AI consulting, SEO, paid advertising, content strategy, web design and development, local marketing, AI agent development, AI strategy, automation, analytics, and business strategy.
Yes. We set the strategy and then own the execution, with clear priorities and timelines so nothing drifts or stalls.
We measure against the outcomes that matter to your business, qualified leads, conversions, and revenue, and report on what changed and what it impacted.
Both. Our local marketing and maps optimization services are built around your service areas, whether that's one location or many.
Unclear ownership, reporting that hides impact, and no documented plan for what's being worked on or why.