Are you a known entity?
AI search systems are better able to understand and disambiguate brands that carry consistent entity signals across trusted public sources. A Wikidata item is one of those signals; this checks whether you have one and what it carries: its description, whether an official website is on record and matches your domain, and its sitelink count. Add a free Google key and it also checks the Google Knowledge Graph. Other signals it can’t read from public data (on-site schema, a Knowledge Panel, NAP consistency) are shown as recommendations to verify, not checked results.
What is AI Entity Gap Analyzer?
The AI Entity Gap Analyzer is a free browser tool that checks whether your brand has a Wikidata item, one of the trust signals AI and search engines use to recognize entities. You enter your brand name (and optionally your domain), and it checks the Wikidata item and what it carries, the description, whether an official website is on record and matches your domain, and the sitelink count, plus, if you add a free Google key, the Google Knowledge Graph.
It then shows those results and a punch list of further signals to build.
How it works
Enter a brand name and optional domain, and the tool queries the public Wikidata API directly from your browser to find a matching item and read its description, official-website claim (property P856), and sitelink count; with your optional Google key it also checks the Google Knowledge Graph. It reports exactly those signals as found or missing.
Other signals it cannot read from public data, on-site schema, a Google Knowledge Panel, NAP consistency, are listed as recommendations for you to verify, not as checked results. No API key is required for the Wikidata check.
Who it’s for
For marketers, founders, and SEO or GEO teams who want AI assistants and search engines to describe their brand accurately instead of guessing or confusing them with another company. The outcome is a clear, prioritized punch list of the entity signals to build so engines can confidently identify, disambiguate, and name you.
In practice
A B2B software company types in its brand name and domain, and the tool finds no Wikidata item, a likely reason AI answers keep mixing it up with a similarly named firm. It hands back the gaps to close, so the team knows to create a Wikidata entry and shore up its structured data before expecting engines to name it reliably.
Your entity footprint.
Runs in your browser and queries the public Wikidata API directly; your search is sent to Wikimedia to return results, but it is never sent to or stored on NYFTY Labs servers. Want the full entity build done for you? Talk to us.
Questions, answered.
Yes. The AI Entity Gap Analyzer is free, and no API key or sign-up is needed.
It checks the live Wikidata signal for your brand: whether a matching Wikidata item exists, its description, whether an official website (property P856) is on record and matches your domain, and how many sitelinks the item carries. Add a free Google API key and it also checks the Google Knowledge Graph. Other identity signals, on-site schema, a Google Knowledge Panel, NAP consistency, are shown as recommendations to verify yourself, not things this free check inspects.
No API key or sign-up is needed for the Wikidata check. A free Google API key is optional and only adds the Google Knowledge Graph check.
It produces an entity report: the Wikidata (and optional Knowledge Graph) results it actually verified, followed by a checklist. The rows it checked are marked found or missing; the rows it cannot check from public data, on-site schema, Knowledge Panel, NAP consistency, are labeled as recommendations to verify. Use it as a prioritized punch list for schema markup, Wikidata presence, and consistent brand references.
No tool can guarantee AI visibility, rankings, mentions, or citations. The analyzer helps identify gaps in the signals that may make it easier for search engines and AI systems to understand who your brand is.
The results are based on what the tool can detect from public signals at the time of the run, so they may miss private data, blocked pages, recent changes, or ambiguous brand references. Treat the report as a practical starting point, not a definitive audit of every entity signal online.