E-commerce

Shopping & Retail Media Ads

Product Listing Ads and retail media across Google, Microsoft, Amazon, Meta, TikTok, Pinterest, and eBay, plus dynamic retargeting, run on one clean product feed and managed to margin, not just ROAS.

What it is

One feed, every shelf, managed to profit.

Product Listing Ads (PLA) are the image-price-title units shoppers click before they ever read a description. They all run on one thing: a clean product feed. We engineer that feed, then put your products on every surface that sells for your category, and manage the spend to contribution margin instead of vanity ROAS.

Core services include
  • Product feed engineering and Merchant Center / catalog health, the foundation under every shopping ad
  • Google Shopping and Performance Max, structured by margin and product tier, not one blended ROAS
  • Microsoft / Bing Shopping to pick up the in-market buyers Google misses
  • Amazon Sponsored Products, Brands, and Display managed to ACOS targets (see our Amazon page for the deep version)
  • Meta and TikTok catalog / shopping ads with dynamic product creative
  • Pinterest and eBay product ads where your category actually converts
  • Dynamic retargeting across Criteo, Google, and Meta to win back cart and product-page abandoners

Who it is for.

  • E-commerce and DTC brands selling across more than one marketplace
  • Retailers who live or die on feed quality and margin, not clicks
  • Teams running Google Shopping but ignoring Microsoft, Pinterest, or retargeting
  • Sellers whose catalog is too big to manage product-by-product by hand

See if Shopping & Retail Media Ads is the right move for your team.

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See it in action

Ads built to convert, not just spend.

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Illustrative example, styled to show the kind of output we deliver.

Selected work

Representative engagements.

Retail-media and product ads across Google, Amazon, and the marketplaces, driven by a clean feed.

Multi-channel retailer

Selling on several marketplaces with no unified product-ads strategy.

What we did
  • Fixed and enriched the product feed
  • Split campaigns by margin + intent across Google + Amazon
  • Added retargeting via Criteo + Meta

Result More profitable product-ad spend across channels with consistent reporting.

DTC brand · slipping ROAS

Shopping performance fell as the catalog grew.

What we did
  • Feed cleanup + custom labels
  • Priority bidding by margin
  • Pinterest + Microsoft expansion

Result Recovered ROAS and opened profitable new channels.

Examples are anonymized to honor client NDAs and edited to illustrate typical scope, outcomes vary by market, budget, and starting point.

How & why it works

Why the feed wins before the bid does

You can out-bid no one with a broken feed. Titles, images, attributes, and inventory signals decide which products even show and at what cost. We fix the feed first, segment by margin, and let the platforms compete for your best products, so spend follows profit across every shelf, not just Google.

Shopping Ads (PLA) · live model
FAQ

Questions, answered.

A Product Listing Ad is the visual unit with your product image, price, and title that appears in shopping results and feeds. Unlike a text ad, it is generated from your product feed, so the feed, not the ad copy, is what mostly decides performance.

Google Shopping and Performance Max, Microsoft / Bing Shopping, Amazon, Meta and TikTok catalog ads, Pinterest, and eBay, plus dynamic retargeting through Criteo, Google, and Meta. We start with the two or three that fit your category and margins, not all of them at once.

The Amazon page goes deep on Amazon alone. This service is the cross-platform layer, one product feed feeding every other shelf, with Amazon included but not the whole story.

To profit. We segment products by contribution margin so spend concentrates on what actually makes money, instead of chasing a single blended ROAS that hides your losers.

Retargeting shows your products again to people who viewed or abandoned them. For most stores it can be among the most efficient spend you can run, when you measure incremental lift rather than last-click ROAS, so we wire dynamic retargeting (Criteo, Google, Meta) into the same feed.