Build + Measure

Web Design & Development

Design and real development under one roof: WordPress, custom code, and conversion-focused builds for teams that need a site that performs, not one that just looks good in a deck.

What it is

Designed to convert, built to last.

We do both halves: the design and the engineering. WordPress when it is the right call, hand-written custom code when it is not (this very site is custom-built). Every structural choice is deliberate and tied to how users move through pages, with speed, accessibility, and clean architecture baked in, not bolted on.

Core services include
  • Custom-coded sites and web apps (like this one), built for speed and control
  • WordPress design, development, theming, and hardening
  • Headless and static builds (Next.js, Astro, static site generators) where they fit
  • Campaign and conversion landing pages
  • UX, CRO, accessibility, and Core Web Vitals / performance work
  • Migrations, redesigns, and ongoing development support
Definition

What is Web Design & Development?

Web design and development is the combined practice of designing a website's look and structure and building it as working software, the visual layout plus the actual code, CMS, and integrations that make it load, function, and convert visitors into customers.

How it works

Design defines layout, branding, and user flow; development turns those designs into a live site using a platform like WordPress or custom code, wiring up forms, integrations, hosting, and performance so the pages load fast and work across devices.

Who it’s for

For businesses that need a site to actually generate leads, calls, or sales rather than just look good in a pitch deck, the outcome is a fast, working website that turns visitors into inquiries and customers instead of quietly losing them.

In practice

A service company replaces a slow, template site with a WordPress build that loads quickly on mobile, puts a clear quote form and click-to-call button above the fold, and passes those form submissions straight into their CRM.

What we build.

  • Custom-coded marketing sites and web apps
  • WordPress builds, migrations, and rescues
  • Headless / static high-performance sites
  • Landing pages wired to your analytics and CRM
  • Integrations, forms, and API work
  • Ongoing development and maintenance, run by us

See if Web Design & Development is the right move for your team.

Request a free quote
See it in action

Designed, built, QA-passed, one team, one launch board.

REBUILD LAUNCH BOARD
yourbrand.com, v2 · staging
2 of 4 live-ready
HomeDesign ✓ · Build ✓ · QA ✓LCP 1.1s
PricingDesign ✓ · Build ✓ · in QALCP 1.2s
Case studiesDesign ✓ · in build,
Contact + bookingDesign ✓ · Build ✓ · QA ✓LCP 0.9s
JS budget187 / 250 KB
CLS 0.02 · no theme bloat

Illustrative example, styled to show the kind of output we deliver.

Selected work

Representative engagements.

The measurement, build, and conversion work behind growth you can actually trust.

E-commerce brand · messy data

GA4 and the ad platforms disagreed and nobody trusted the numbers.

What we did
  • Rebuilt tagging with server-side GTM
  • Consent Mode + deduplicated conversions
  • A Looker Studio dashboard leadership actually reads

Result A reconciled reporting source of truth for spend and revenue, with cleaner signal back to the ad platforms.

Lead-gen site · traffic but few leads

Plenty of visits, weak conversion.

What we did
  • Ran heatmaps + session review
  • Rewrote the hero and form
  • A/B tested the funnel

Result Higher form-completion rate from the same traffic.

Examples are anonymized to honor client NDAs and edited to illustrate typical scope, outcomes vary by market, budget, and starting point.

How & why it works

Structure that serves the click, not the deck.

Results come from matching the build to how the site is maintained and how visitors actually move: the right platform for who edits it, a page structure that funnels toward one action, and speed and tracking engineered in from the first commit, not bolted on before launch.

  1. Platform decision, then architectureWe choose WordPress vs. hand-written/headless by who maintains it and how much app logic it carries: a content-led site a marketing team edits goes on WordPress with a locked-down block/plugin set; gated dashboards, heavy data, or strict performance budgets get a custom front end on an API/headless back end. That call sets the information architecture and URL structure before any page is designed.
  2. Design to a conversion path, not a mood boardEvery template is laid out around a single primary action and the sequence a visitor takes to reach it: one clear hero intent, supporting proof, and a form or CTA placed where attention lands. Semantic HTML (real headings, landmarks, labeled forms) is the scaffold, so the structure reads correctly to assistive tech and to crawlers at the same time.
  3. Build to a performance budgetWe engineer against Core Web Vitals from the start: critical CSS inlined, non-critical JS deferred, images sized and served as WebP with native lazy-loading and reserved dimensions to hold CLS near zero. Fonts are subset and self-hosted. The budget is a build constraint, not a post-launch cleanup pass.
  4. Wire measurement and integrations before launchForms connect to the CRM by API; GA4 and Google Tag Manager go in with real event tracking, GA4 key events, and Google Ads conversions, and Consent Mode where required. Payment, booking, or marketing tools connect through their APIs. Tracking is validated on staging so measurement is live from day one, subject to visitor consent choices and platform/browser limitations.
  5. QA, launch, and own the handoffCross-browser and device QA, accessibility checks, redirect mapping to help preserve as much existing URL equity as possible and reduce migration risk, then launch. You receive the codebase, design files, admin access, and hosting/domain in your own accounts, with documentation, so the site is maintainable in-house or by us.
Worked exampleA B2B services firm on a bloated page-builder theme with a 6-second load and a contact form that dumped leads into an inbox no one owned.
  • Rebuilt on a lean stack (custom front end, headless CMS for the marketing team), stripping the render-blocking builder CSS/JS and moving to system fonts plus one subset webfont
  • Cut LCP by deferring offscreen images to native lazy-loading, inlining critical CSS, and serving hero art as a sized WebP; CLS driven toward ~0 with reserved image dimensions
  • Wired the form to the CRM via API with a GA4 key event and a Google Ads conversion, so every submission created an owned lead record, with source attribution captured where available and consented.
  • Result: Core Web Vitals moved from failing to passing on mobile field data, and the same traffic produced a modestly higher share of tracked, routable leads
Why it works

A site is a system, not a picture: speed, structure, and semantics compound because the same choices that help a human decide faster also help crawlers and assistive tech parse the page. Deciding the platform by who maintains it, rather than by what is fun to build, is what keeps the site editable and cheap to own for years instead of forcing a rebuild. And because measurement is wired in before launch, you can see which pages and paths actually convert from the first visitor, so the site becomes something you improve rather than guess at.

FAQ

Questions, answered.

We choose based on who maintains the site and how much it needs to do, not on what we prefer to build. WordPress fits teams that want to edit pages and posts themselves and need a deep plugin ecosystem, while custom code makes sense when you have heavy app logic, performance demands, or integrations that fight the CMS. For example, a content-heavy services site with a marketing team usually ships on WordPress, but a product with gated dashboards and complex data often gets a custom front end with a headless or API back end.

Most marketing sites land in roughly 4 to 10 weeks depending on page count, custom design, and integrations, and we scope it before any code with a fixed page inventory, functionality list, and content plan. We work in milestones (discovery and design, then build, then QA and launch) so you approve each stage instead of waiting until the end to see the site. Heavier custom builds with logins, e-commerce, or third-party data run longer, and we flag that range during scoping rather than after we start.

You do. On launch you get the live site, admin access, the codebase, and the design files, and the hosting and domain stay in your accounts under your name. We do not lock you into a proprietary platform or hold your assets hostage, so if you ever move on, another developer can pick the project up cleanly.

You can take it in-house or keep us on, since we build, manage, and run the work. A handoff includes a walkthrough and documentation so your team can edit confidently, and our ongoing care covers updates, security patches, backups, plugin maintenance, and small change requests. For example, a client on a WordPress care plan gets monthly core and plugin updates plus uptime monitoring, while a client who wants full control takes the keys and only calls us for bigger changes.

Yes, and we treat measurement and integrations as part of the build, not an afterthought. We wire up forms to your CRM, set up GA4 and Google Tag Manager with proper event tracking, GA4 key events, and Google Ads conversions, and connect tools like payment processors, booking systems, or marketing platforms through their APIs. Because we also run analytics and tagging work, your tracking is configured correctly at launch so you can actually see which pages and campaigns drive leads.

Let’s make it measurable.