Be the property AI recommends, and book it direct
Your future guests now plan trips inside ChatGPT, Google AI Overviews, Perplexity, and Gemini before they ever open a booking site. We help hotels and resorts get named in those answers, rank in local search, and win the review-driven trust that turns a search into a direct reservation, so more revenue stays yours instead of going to OTA commissions.
Own the answer, then own the booking.
Hospitality has spent a decade renting guests from OTAs at full commission. Now a second gatekeeper has arrived: the AI assistant travelers ask before they book. The properties that win the next decade are the ones an engine names when a guest asks where to stay, that rank on the map for high-intent local searches, that carry the reviews to be trusted, and that make booking direct effortless once the guest arrives. We run all of that as one connected program, AI visibility, local and organic search, reputation, paid media, and a booking path you can actually measure, not as scattered one-off projects.
Outcomes, not activity.
Show up when travelers ask AI assistants and search engines where to stay in your area, for the kinds of trips your property is built for.
Rank in local and map results for high-intent searches, 'hotel near [landmark],' 'resort with a spa,' 'pet-friendly stay downtown.'
Shift more of your booking mix toward direct reservations, so a larger share of each stay's revenue stays with the property instead of going to OTA commissions.
Turn reviews across Google, TripAdvisor, and the OTAs into a managed asset that builds trust and answers guests instead of sitting unattended.
Fill shoulder seasons and midweek gaps with campaigns and content built around your real demand calendar, not generic 'book now' ads.
See which channels actually drive bookings, with tracking that follows a guest from an AI answer or search result to a confirmed reservation.
Where Hotels & Resorts loses the lead now.
- Travelers research their whole trip in AI answers and OTAs, then book on the first name they trust, and if that name isn't yours, the reservation goes to a competitor or a commissioned channel.
- OTAs deliver bookings but take a cut of every one, and it's hard to see which of your own marketing efforts actually drive direct reservations versus getting lost to 'direct' or attributed to the OTA.
- Reviews and star ratings quietly decide bookings before a guest ever contacts you, and scattered or unanswered reviews across Google, TripAdvisor, and Booking undercut trust.
- Seasonality and event calendars swing demand hard, but campaigns and content aren't built to fill the shoulder seasons and midweek gaps where the real margin sits.
- The property's own website is slow, hard to search, or buried below OTAs in results, so even guests who want to book direct end up back on Expedia or Booking.
We turn those gaps into booked demand.
Get a planWhat is Hotels & Resorts marketing in the AI era?
AI answer engines and search now sit between travelers and your rooms. When someone asks ChatGPT, Google's AI Overviews, Perplexity, or Gemini where to stay, the properties that get named, and the ones that rank in local search and show up on the map, win the booking before an OTA ever inserts itself. We help hotels and resorts earn that visibility across AI answers and traditional search, then convert it into direct reservations, so more of your revenue stays yours instead of going to commissions.
How it works
We work on both sides of how travelers now find you. On traditional and local search, we tighten the technical health of your site, structure pages around the trips and questions people actually search ("resort near [attraction]," "pet-friendly hotel downtown," "hotel with a rooftop bar"), and strengthen your Google Business Profile, maps presence, and reviews. On AI answer engines, we engineer the entity data, structured content, and authority signals, accurate facts about your property, amenities, rates context, and location, that make an engine more likely to retrieve and cite you when a guest asks for a recommendation. Underneath both, we fix booking-path tracking so you can see which channels actually drive direct reservations instead of losing credit to OTAs or "direct" noise.
Who it’s for
For hotels and resorts, independent and boutique properties, resort operators, and small groups, that are tired of renting their guests from OTAs at full commission and want more direct bookings. It fits properties whose future guests now open ChatGPT, Google AI Overviews, Perplexity, or Gemini to plan a trip and decide where to stay before they ever reach a booking page, and who want to be the property that gets named in that answer, found on the map, and trusted through reviews, then booked direct.
In practice
A resort optimizing for AI visibility publishes clean, structured facts about its location, amenities, room types, on-site dining, and the experiences guests actually search for, then reinforces those facts across its site, Google Business Profile, and the review and travel sources engines tend to read. When someone asks an assistant for "an adults-only beach resort near [city] with a spa," a property with consistent, well-sourced signals is far more likely to be named than one whose details are thin or contradictory. It is a likelihood you improve, not an outcome you can promise, retrieval is opaque and changes often, but strong, coherent signals stack the odds in your favor.
The stack for your vertical.
Go deeper by specialty.
Questions, answered.
No, and be skeptical of anyone who does. How AI engines retrieve and cite properties is opaque and changes frequently, so no one can promise a specific placement or ranking. What we can do is stack the odds in your favor: publish accurate, structured facts about your property, strengthen the authority and review signals engines tend to read, and cover the questions travelers actually ask. That work makes you far more likely to be named, and it also improves your traditional and local search visibility at the same time.
OTAs are useful demand, but every one of those bookings costs you a commission, and it puts the OTA, not your property, in front of the guest. The goal isn't to abandon OTAs; it's to shift more of your mix toward direct bookings, where you keep more of the revenue and own the guest relationship. We help you get found and trusted in the places guests research first, then make booking direct on your own site the easy choice once they've decided on you.
Traditional SEO is part of it, but it's no longer the whole game. Travelers now research trips inside AI assistants and see AI-generated answers at the top of search, and those answers pull from a wider set of signals than classic rankings. We work both: the local and organic search that still drives high-intent traffic, and the entity data, structured content, and authority signals that make AI engines more likely to name and cite you. We also fix the booking-path tracking most hotels are missing, so you can tell what's actually working.