Be the tour an AI names first when travelers ask what to do
Guided tours, walking, food, history, sightseeing, boat, brewery, ghost, live or die on discovery. Travelers ask ChatGPT, Perplexity, or Google's AI Overview 'best walking tour in [city]' or 'is the [your] food tour worth it,' skim the map pack and the reviews, and book from their phone. If your tour isn't in that short answer or ranking locally, the seat fills for someone else, and every unsold departure is gone for good. NYFTY works to make you far more likely to be the tour that gets named, ranks, and gets booked direct.
Get found for Tours.
For tours, the buying decision is a research decision made in the assistant, the map, and the reviews, usually on a phone, often the same day. We map the exact questions travelers ask about your tour, rebuild your tour pages answer-first so engines and Google's snippet can quote the details buyers want (duration, meeting point, difficulty, what's included, kid- and accessibility-friendliness), keep your Google Business Profile and reviews fresh, and make the booking path fast enough to catch the impulse. It's our GEO, AEO, local, maps, reputation, and conversion work aimed squarely at filling scheduled departures with direct bookings.
- Travelers ask an assistant for the 'best [type] tour in [city]' and your company isn't in the three it names
- Empty seats on a scheduled departure are unrecoverable revenue, yet most bookings arrive last-minute on mobile through a fee-taking OTA
- Buyers judge you on your star rating and recent reviews before they'll even open your site, and a stale profile quietly loses them
- Your tour pages read like brochures, so neither Google's snippet nor an AI assistant can lift a clean answer to 'how long is it,' 'is it kid-friendly,' or 'where does it start'
The stack for Tours.
Questions, answered.
By becoming a source the engines trust and can quote. We map the real questions your buyers ask an assistant, make your company a recognizable, well-reviewed entity across Google Business Profile and the review platforms, and publish answer-first tour pages with the concrete facts travelers ask about, duration, start point, price, what's included, who it suits. We then track how often you appear and how you're described. We can't guarantee any engine names you; inclusion is the platform's call, but this is the work that earns it.
Yes, that's a conversion problem, and it's fixable without buying more traffic. We audit the mobile booking path for the friction that kills last-minute bookings: slow pages, a clunky date-and-time picker, too many form fields, an unclear meeting point, or a checkout that hides the price. We remove that friction and put the trust signals travelers want, reviews, cancellation policy, what's included, where they see them, so more of the browsers you already have complete a booking in the moment they decide.