The bookable experience travelers find when they search 'things to do'
Activities and experiences, kayak and paddle trips, climbing and ziplines, cooking classes, wine tastings, escape rooms, workshops, seasonal adventures, compete for the traveler asking an assistant 'fun things to do in [city] this weekend' or 'best [activity] near me with kids.' The AI answers with a handful of operators, the map pack shows who's rated and nearby, and the traveler books the one that's easiest to trust and fastest to reserve. NYFTY works to make you far more likely to be that operator, across AI answers, local search, and a booking flow built for the moment of decision.
Get found for Activities & Experiences.
Experiences are chosen by travelers filtering fast on fit, trust, and convenience, and that filtering now happens in AI answers, the map pack, and reviews before your site. We model the specific questions your buyers ask (Is it safe for beginners? Good for a group? Kid- or wheelchair-friendly? What if it rains?), rebuild your activity pages answer-first so engines can quote those answers, keep your listings and reviews fresh across the platforms travelers check, and streamline the mobile booking path around seasonal and last-minute demand. It's our GEO, AEO, local, maps, reputation, paid, and conversion work reframed for bookable experiences, measured in filled slots and direct bookings, with no promises about rankings or AI citations we can't control.
- 'Things to do near me' and 'best [activity] for [group]' searches increasingly resolve inside an AI answer or map pack you're not part of
- Weather, season, and group size drive demand in bursts, and a slow or confusing booking flow loses the last-minute mobile buyer
- Aggregators own the 'experiences' category and take a cut, so hard-won discovery converts into someone else's margin
- Buyers with specific needs, kids, accessibility, group size, skill level, safety, can't get a clear answer from your pages, so they book the operator who gave them one
The stack for Activities & Experiences.
Questions, answered.
You won't out-spend Viator or GetYourGuide on their own turf, so we don't try to. We use the aggregators for the discovery they're good at, and win the moments they can't own: the AI assistant naming a local operator, the map pack for 'near me' searches, your reviews, and a direct-booking experience that's better than clicking through a marketplace. When a traveler who's ready to book finds you in the AI answer or on the map, we make booking direct the easy choice, so you keep the margin the aggregator would have taken.
We build the plan around your real demand calendar. Paid media and offers ramp up when travelers are actively searching for your kind of experience and ease off in the lulls, and we account for weather-dependent and last-minute inventory in how the booking flow and messaging handle rescheduling and cancellations. The AI-visibility, local, and review work compounds quietly year-round, so when each season's 'things to do' research starts, you're already the named, well-rated operator travelers find first.