Own the shelf, and the AI answer that sends buyers to it
On Amazon, Walmart, and beyond, ranking, ads, and reviews follow their own rules, and now AI assistants are recommending products across those marketplaces too. NYFTY Labs manages your retail-media spend to real profit, strengthens the listings the ads point to, and builds the off-marketplace authority that gets your brand named where buyers research.
Get found for Marketplace Sellers.
Marketplaces are their own game, and we treat them that way. We manage Sponsored Products, Brands, and Display around ACoS, TACoS, and real profit rather than vanity ROAS, and we strengthen the listings and reviews so the ads have something that actually converts. Just as important, we build the off-marketplace signals, structured brand content, entity data, and the reviews and sources AI engines trust, so your product is more likely to be included when a shopper asks an assistant for the best option in your category. One team runs the marketplace mechanics and the AI-era visibility that feeds them.
- Amazon and marketplace ads eat margin when ACoS and TACoS drift, and it is never clear which spend is actually incremental
- Your listings, reviews, and content are not strong enough for the ads to convert, so you pay for clicks that bounce
- Shoppers increasingly ask AI assistants which product to buy, and those answers pull from reviews and sources outside the marketplace you do not control
- You sell on marketplaces and your own site and cannot tell which channel drives real profit versus cannibalizing the other
The stack for Marketplace Sellers.
Questions, answered.
Most Amazon accounts are managed to ROAS or ACoS in isolation, which hides whether spend is actually incremental and whether the listing can convert the clicks you buy. We manage Sponsored Products, Brands, and Display to real profit, TACoS and contribution margin, and fix the listing, images, A+ content, and review posture so the ads have something good to sell. Then we connect it to the demand happening off-marketplace, including AI answers, so the whole picture is one program.
When shoppers ask ChatGPT, Perplexity, or Google AI Overviews for the best product in a category, those answers draw on reviews, comparisons, and sources across the web, not just the marketplace listing. If your brand is recognized and cited in those sources, you are more likely to be named as a recommendation, and buyers may arrive warmer and more predisposed. We build the structured content, entity signals, and review presence that make your products eligible for those recommendations, which is visibility a marketplace ad alone cannot buy.