Advantage+ articles.

Meta Moves Toward Fully Automated AI Ad Creation by End of 2026

Meta is building toward a system where an advertiser supplies a URL, a product image, and a budget, and AI generates the creative, targeting, and campaign. With Meta's AI-powered ad tools, including Advantage+, reportedly at roughly a $60B annualized run rate and new image-to-video tools live, performance teams and agencies face a real question about what manual control is still worth.