AI & the industry insights.
What is shifting in AI, and what it means for your marketing. 2 articles in this category.
Visa and Mastercard Plug Payment Rails Into AI Shopping Agents
On June 10, 2026, Visa and OpenAI announced that tokenized Visa credentials will be able to power agent-initiated purchases across OpenAI's products, including ChatGPT, though no consumer go-live date has been published; the same day, Mastercard launched Agent Pay for Machines. Tokenized credentials, programmatic spending limits, and agentic checkout are starting to reshape the conversion path merchants have spent two decades optimizing.
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Anthropic Stakes Out an Ad-Free Claude as Rivals Monetize Attention
As OpenAI and Google build advertising into AI answers, Anthropic has pledged to keep Claude ad-free and is doubling down on enterprise agents and SMB connectors. The split signals two different business models, with real implications for B2B buyers evaluating where to standardize.
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