Many site owners treat images as decoration, something to break up walls of text. Used with intent, they support rankings, accessibility, and conversion instead.
Strong search performance comes from clear content, useful structure, fast pages, and signals that help both people and machines understand why the page should be trusted.
NYFTY Labs treats content and SEO as part of a larger marketing system: technical quality, relevance, conversion paths, measurement, and iteration all need to work together.